LDI - over
I traveled home on Monday and had the pleasure of saying farewell to the Las Vegas Airport. It was about as much fun as arriving there.
I am always fond of saying that, "LDI is only 3 days in the year." Usually, I utter this to someone saying, "we have to have that at LDI." It's as if a product does not exist unless it is shown at LDI. I do not subscribe to this point-of-view. We do marketing and sales efforts throughout the year. The Web is a great place to launch a product. There are other trade shows. (We hope to have a new thing or two launched at USITT in 2007) That said - LDI is a great medium for product launches.
This was one of the best LDI's we have ever had at ETC. People were comparing it to 1992. Do you remember 1992? The launch of the Source Four, Sensor and Obsession? I had to stand in line to get on the ETC stand (wasn't an employee at the time.) This year was similar - but the booth was roomier. Thanks for all the visits from our dealers and end-user customers and for all the enthusiasm as well.
I'm interested in other reflections on LDI - please sign up for a user account and post away. This is a dialogue and you are invited to speak.
David